Still in Theresa's session on how to be an Online Rock Star, and we're on Slide 3.
3. Check your story on your site.
The solution to problems with a website from our end is to focus on the story, make it good. Look at how it's displayed and offer to add value, like a better hed or cutline.
• "Asking television journalists to write well is like asking them to jump out of a plane," and she imagines it's the same for us with shooting video.
4. Embrace a little HTML.
Shorter works better.
• TV news shows are working toward losing the desk. And TVcasters are terrified by that. "We're trying to ditch that," but they don't know how. "If you see a ficus and a desk, think twice."
No comments:
Post a Comment