Theresa Collington, director of digital content an operations at WTSP-TV (Gannett) and Poynter's EP online. She is a TV person, and her duties include reporting but also marketing, advertising, social media.
So she's talking about how to become a digital rock star, by which, she says, she means becoming a trained introspectionist in your web use and use that in your daily workflow.
1. Don't hate on your website.
They are all, in our business, cluttered and poky Frankensites.
2. Why are these sites so bad?
Because of the Sarbanes-Oxley auditing requirements and because our collectively produced content has to be scalable, portable and monetized and that's complicated to pull off. (Meanwhile, she has a typo on "its" in her slide. "Its all part of being part of a big company or a network, that serves ads ..." #distracted)
So when we produce a story we need to think about what we are giving the online readers to click on. Every time somebody clicks, we make money, in theory.
"Portability" relates to the site's appearance on portable devices.
Working through bugs does not mean you don't know computers. Bugs are a way of life. In other words, our newspaper geeks might very well be very, very good.
I am drifting .... drifting ...
I look around the room, and other people are checking their email.
Bottom line: The online paper is still a collective and companies need employees to suggest improvements.
• "Metrics" are "granular."
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