Share and Steal 2

• Virginian Pilot: Year-end quiz, multiple choice about local things that happened that year, included Sports input.

• For Super Bowl, an edible stadium, with guacamole as the playing field.

• Food: One Valentine's Day recipe written like a trashy novel. Times Union, Tracy Ormsbee. Tracy's smart, and this thing was hilarious.

• Baltimore restaurant critic did a cover that annotated a relationship using the best restaurants for milestone meals: first date, big romance night, meeting the parents,  breakup, lonely night solo, reunion, marriage feast, baby friendly restaurant, 10 year anniversary.

• Story about someone's menorah collection. In photos all the menorahs are alight.

• Christmas jobs cover: interview people who work at a wrapping counter, gift kiosk,  tree farm, as santa's elf. And have someone take on one of these jobs and write about the ordeal. They picked a columnist who is "very confident of his appearance in the newspaper."

• Premium day: KC Star has a once a year tab on food with lots of photos and recipes: the paper costs $1 more for that one day, and it's not done in the racks. McClatchy does a puzzles book for their premium day. Betsy says they didn't sell any advertising, it was purely "upcharging" the subscribers. They included two or three pages of kids stuff. They got the puzzles from syndicate.

• Jim says Virginian-Pilot now charges $2 a week for the TV book — it has subscribers.

• Diane says Houston does an annual Best Dressed Woman in Houston luncheon. They make money for March of Dimes.

• Baltimore does an annual garden contest, the judges include extension agent.

• Anne Tallent says they are using Olapic UGC as an online tool for readers to upload their own photos, for instance for Cutest Pets feature.

•  Baltimore did a Peeps COOKING contest.

• Albany Times arts explainer series "Why you already like..." that had professionals in opera, dance, symphony and so forth explain why readers are geared to enjoy their work (all opinions valid, pop culture references, something to talk about ... )